To grow your entrepreneurial venture, you need to be able to assess how you’ll capture the value you're creating for your customers. Become fluent in the business concepts that together create a robust business model, including revenues, costs, entry strategies, differentiation, and more. Set your venture up for sustainable success with a strong foundation at the leading school for entrepreneurship.

Learn to turn ideas into validated market opportunities with Babson’s Entrepreneurial Thought & Action® (ET&A™) approach. This certificate covers rapid prototyping, opportunity evaluation, and customer acquisition strategies, equipping you with practical tools to reduce risk, test solutions, and attract the right audience for early-stage business success.

In today’s fast-paced and competitive business environment, fostering an entrepreneurial culture is crucial for sustaining innovation and achieving long-term success. Explore the essential components of such a culture while gaining the tools and resources you need to implement and sustain cultural change within your organization.

This self-directed course introduces design thinking as a human-centered, action-driven approach to solving problems. You will learn to reframe challenges as opportunities, cultivate empathy, and ideate rapidly. By the end, you will be able to apply design thinking principles to create practical, innovative solutions across industries and roles.

Learn to think and act like an entrepreneur—whether you're launching a venture or driving change within an organization. This self-directed course explores entrepreneurship not simply as a process, but as a method, one rooted in action, adaptability, and continuous learning. You will explore Babson’s Entrepreneurial Thought & Action® (ET&A™) methodology to help you embrace uncertainty, take smart risks, and turn ideas into action through continuous learning, experimentation, and real-world problem-solving.

Without customers, you cannot transform your entrepreneurial venture into a long-lasting and sustainable enterprise. Hear from Babson’s leading entrepreneurial educators throughout this self-directed course as you gain the skills you need to develop a loyal customer base for your business. Learn how to segment a market, estimate the size of a segment, target the most promising customers, and convince them to become reliable users or clients.

Explore the various types of capital, the ways they differ from one another, and how they each affect your balance sheet. Learn how to determine which types of capital to raise based on your goals, values, and opportunities, all while building the entrepreneurial mindset you need to navigate uncertainty and grow your business.

This course teaches you how to evaluate entrepreneurial ideas by assessing market demand, competition, and product feasibility. Learn to identify risks, refine your business opportunity, and make informed decisions to maximize your chances of success. Develop the skills to strategically grow and position your venture for long-term impact.

Find your voice and learn how to tell your story in a clear and compelling way. This self-paced course will give you the framework you need to deliver your ideas in a clear and engaging way, whether you’re interviewing for a job, pitching your venture to investors, or presenting strategic initiatives within an existing business.

Discover how you can help to make the world a better place to live through purpose-driven entrepreneurship. Guided by the UN Sustainable Development Goals, you will learn how to identify problems and craft sustainable solutions, creating a positive impact for your customers and community. Explore what it means to become an entrepreneurial leader, an innovator equipped with the mindset and skill set to manage risk, navigate uncertainty, and create a meaningful impact.

In this self-directed course, you will learn how to turn your big idea into a tangible solution with the power of rapid, effective prototyping. Gain the skills you need to test simple versions of ideas and solutions, reduce risk, use resources wisely, and increase your chances of success. Throughout, you will implement Entrepreneurial Thought & Action® (ET&A™), Babson’s proven methodology for developing the skills and mindset needed to not just launch a new business, but also make change in an established company, lead a team, and create real impact.

Launch and grow your business with help from the experts at the top school for entrepreneurship, Babson College. During this intensive, hands-on experience, Babson faculty guide you through the course work, and you will have the opportunity to connect with a global network of entrepreneurs who can offer you experienced advice and support. Whether you are just starting out or scaling an existing venture, you will gain the entrepreneurial skills and mindset you need to confidently move forward—and improve your venture’s chance of success.