Learn to turn ideas into validated market opportunities with Babson’s Entrepreneurial Thought & Action® (ET&A™) approach. This certificate covers rapid prototyping, opportunity evaluation, and customer acquisition strategies, equipping you with practical tools to reduce risk, test solutions, and attract the right audience for early-stage business success.

Learn to think and act like an entrepreneur—whether you're launching a venture or driving change within an organization. This self-directed course explores entrepreneurship not simply as a process, but as a method, one rooted in action, adaptability, and continuous learning. You will explore Babson’s Entrepreneurial Thought & Action® (ET&A™) methodology to help you embrace uncertainty, take smart risks, and turn ideas into action through continuous learning, experimentation, and real-world problem-solving.

Discover how you can help to make the world a better place to live through purpose-driven entrepreneurship. Guided by the UN Sustainable Development Goals, you will learn how to identify problems and craft sustainable solutions, creating a positive impact for your customers and community. Explore what it means to become an entrepreneurial leader, an innovator equipped with the mindset and skill set to manage risk, navigate uncertainty, and create a meaningful impact.

In a world defined by rapid change and complex problems, you need a robust, entrepreneurial mindset. In this certificate program, you not only explore the problem-solving process, guided by the UN Sustainable Development Goals, but you also learn how to create meaningful impact across contexts and industries using key design-thinking principles.