Learn to turn ideas into validated market opportunities with Babson’s Entrepreneurial Thought & Action® (ET&A™) approach. This certificate covers rapid prototyping, opportunity evaluation, and customer acquisition strategies, equipping you with practical tools to reduce risk, test solutions, and attract the right audience for early-stage business success.

Without customers, you cannot transform your entrepreneurial venture into a long-lasting and sustainable enterprise. Hear from Babson’s leading entrepreneurial educators throughout this self-directed course as you gain the skills you need to develop a loyal customer base for your business. Learn how to segment a market, estimate the size of a segment, target the most promising customers, and convince them to become reliable users or clients.