Learn to turn ideas into validated market opportunities with Babson’s Entrepreneurial Thought & Action® (ET&A™) approach. This certificate covers rapid prototyping, opportunity evaluation, and customer acquisition strategies, equipping you with practical tools to reduce risk, test solutions, and attract the right audience for early-stage business success.

Channel your energy into planning your own business. This self-paced, low-cost toolkit from the #1 institution for entrepreneurship helps you keep your dream on track. Take single courses, earning a badge for each, or earn certificates by stacking all three courses within a topic area. Complete all four certificates to earn an Advanced Certificate.

Certificates span Thinking and Acting Like an Entrepreneur; Prototyping and Market Evaluation; Business Models, Finance, and Culture; and Financing and Pitching your Venture.

Launch and grow your business with help from the experts at the top school for entrepreneurship, Babson College. During this intensive, hands-on experience, Babson faculty guide you through the course work, provide one-hour private coaching sesions, and the opportunity to connect with a global network of entrepreneurs who can offer experienced advice and support. Whether you are just starting out or scaling an existing venture, you will gain the entrepreneurial skills and mindset you need to confidently move forward—and improve your venture’s chance of success.

Without customers, you cannot transform your entrepreneurial venture into a long-lasting and sustainable enterprise. Hear from Babson’s leading entrepreneurial educators throughout this self-directed course as you gain the skills you need to develop a loyal customer base for your business. Learn how to segment a market, estimate the size of a segment, target the most promising customers, and convince them to become reliable users or clients.