To grow your entrepreneurial venture, you need to be able to assess how you’ll capture the value you're creating for your customers. Become fluent in the business concepts that together create a robust business model, including revenues, costs, entry strategies, differentiation, and more. Set your venture up for sustainable success with a strong foundation at the leading school for entrepreneurship.

In today’s fast-paced and competitive business environment, fostering an entrepreneurial culture is crucial for sustaining innovation and achieving long-term success. Explore the essential components of such a culture while gaining the tools and resources you need to implement and sustain cultural change within your organization.

This self-directed course introduces design thinking as a human-centered, action-driven approach to solving problems. You will learn to reframe challenges as opportunities, cultivate empathy, and ideate rapidly. By the end, you will be able to apply design thinking principles to create practical, innovative solutions across industries and roles.

Launch and grow your business with help from the experts at the top school for entrepreneurship, Babson College. During this intensive, hands-on experience, Babson faculty guide you through the course work, provide one-hour private coaching sesions, and the opportunity to connect with a global network of entrepreneurs who can offer experienced advice and support. Whether you are just starting out or scaling an existing venture, you will gain the entrepreneurial skills and mindset you need to confidently move forward—and improve your venture’s chance of success.

Amplify your impact as an innovator and changemaker and hone your skills as an entrepreneurial leader as you explore all stages of innovation, from initial ideation to long-term scaling. Discover how you can create and foster a human-centric approach to problem solving and create lasting impact.

Get ready to demystify and learn how to use AI so you’re not left behind by the technology gap that’s getting wider by the day. Through this Generative AI program and artificial intelligence business course, you will gain a deep understanding of artificial intelligence, its role in business, and how you can adopt AI for business practices, efficiencies, and ideas. Position yourself as the person who not only uses AI but thrives professionally from the skills and tools learning AI provides.

Gain the financial skills you need to set your business on a path for lasting financial success. Learn from educators with decades of real-world experience as you gain a practical understanding of business model basics, venture economics and accounting, and capital.

This course teaches executives how to build systems that foster strategic innovation despite uncertainty. You will explore key principles for cultivating breakthrough opportunities, overcoming challenges, and developing the organizational capabilities needed to sustain innovation and secure your company’s future in a rapidly changing business environment.

Develop the data-driven retail strategy you need not only to survive, but thrive, in a global retail marketplace. During this intensive certificate program, you will gain a toolkit for analyzing performance, responding to shifting consumer behavior, and leading a high-performing retail business with clarity and confidence. From merchandise planning to market research and integrated business strategy, every topic is built to help you improve profitability, productivity, and long-term impact.

Learn to secure the right funding and pitch your business with confidence. This certificate covers capital options, business valuation, and crafting compelling pitches—equipping you with the tools to evaluate funding opportunities, create data-driven strategies, and effectively communicate your venture’s potential to investors and stakeholders.

Build a strong foundation for business growth. This certificate teaches you how to design effective business models, interpret financial data for smarter decision-making, and foster a culture of innovation—equipping you with the practical tools to launch, scale, and sustain successful ventures.