Thinking and Acting Like an Entrepreneur

Format: Babson On-Demand™

Self-Paced/Remote

In a world defined by rapid change and complex problems, developing your entrepreneurial mindset is essential for driving innovation and creating meaningful impact. Thinking and Acting Like an Entrepreneur, a self-guided program broken down into three distinct badge courses, explores entrepreneurship as a process rooted in action, adaptability, and continuous learning. Built upon Babson’s proven Entrepreneurial Thought & Action® (ET&A™) methodology, you will learn to act sooner, embrace smart risks, and translate ideas into practice through real-world problem solving and experimentation.

Throughout this certificate program, you will take a close look at how you can use purpose-driven entrepreneurship to make the world around you a better place. Guided by the UN Sustainable Development Goals, you will learn to identify problems and craft sustainable solutions, creating a positive impact for your customers and your community. By the end of the program, you will be able to apply design-thinking principles to create practical, innovative solutions across industries, becoming an entrepreneurial leader equipped to inspire others as you work together to bring your innovations to life.

What you will learn Who should attend What is included Credential Earned

Explore the mental frameworks and mindset traits that drive entrepreneurial thinking, including resilience, curiosity, and risk tolerance
Build entrepreneurial self-efficacy and confidence in your ability to navigate uncertainty and take initiative
Apply Babson’s Entrepreneurial Thought & Action® (ET&A™) methodology to take meaningful action, even without complete information
Identify and solve problems as a basis for launching your ventures
Learn several problem-identification techniques and how to use them to create value
Learn to apply design thinking principles to solve complex problems creatively
Utilize rapid ideation and iterative experimentation to strengthen ideas
Align solutions with desirability, feasibility, and viability for real-world impact

Aspiring entrepreneurs with a new venture entrepreneurship idea
Entrepreneurs who want to take their business to the next level
Executives looking to grow their entrepreneurial mindset to innovate in their current role
Professionals looking to expand their skill set across industries and functionalities

Recognition and Credentialing: A digital certificate that serves as verifiable proof of learning and achievement, which can be displayed on platforms such as LinkedIn and included on your resume and portfolio
Course Content and Learning Outcomes: You gain industry-relevant knowledge, practical skills, and frameworks designed for professionals seeking career advancement or specialization
Flexibility: Our self-paced digital courses allow flexibility for busy executives and professionals
Expert Instruction: Experienced faculty, industry leaders, and professionals with real-world expertise teach our courses
Networking Opportunities: You gain access to a network of peers, alumni, and industry professionals.
Assessments and Engagement: To earn a credential for completing this course, you must complete assignments, quizzes, case studies, and/or interactive projects

Upon completion of this series of courses you will earn a digital certificate.

What you need to know

Course Structure

Costs & Program Discounts

Course Leaders

Craig Bida

Professor of Entrepreneurship

Professor Craig Bida’s work and teaching focuses on how people can turn ideas into real-world applications that create tangible impact. He is currently the Director of the FutureLab on Mobility, a collaboration between the Toyota Mobility Foundation and Babson College that seeks to create economic and social progress by collaborating across the sectors on cutting edge, community-centric mobility solutions. He is also the Founder and CEO of Think Design Disrupt, a purpose-driven brand-building consultancy that designs, reimagines, and activates brands to create world-changing social and environmental impact.

Phil Kim

Lewis Family Distinguished Professor in Social Innovation

An internationally recognized expert on entrepreneurship, Professor Phil Kim studies, teaches, and advises on different aspects of how entrepreneurial ideas become reality. Widely published and a sought-after conference speaker, he also regularly advises entrepreneurs on issues related to launching and establishing their businesses, and coaches student entrepreneurs as they start their businesses. Prior to becoming an academic, he worked as a management consultant.

Heidi Neck

Jeffry Timmons Professor of Entrepreneurial Studies and Academic Director of the Babson Academy

Professor Heidi Neck is at the forefront of shaping the future of entrepreneurship education. She leads programs that train faculty worldwide to teach entrepreneurship through practice-based, experiential methods, including Babson’s Symposia for Entrepreneurship Educators and the Babson Collaborative. Neck has authored six books and over 45 academic works, including the widely used textbook Entrepreneurship: The Practice & Mindset. She has received multiple national awards for her contributions to entrepreneurship education.

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Professional & Executive Education

Professional & Executive Education