Learn to turn ideas into validated market opportunities with Babson’s Entrepreneurial Thought & Action® (ET&A™) approach. This certificate covers rapid prototyping, opportunity evaluation, and customer acquisition strategies, equipping you with practical tools to reduce risk, test solutions, and attract the right audience for early-stage business success.

Without customers, you cannot transform your entrepreneurial venture into a long-lasting and sustainable enterprise. Hear from Babson’s leading entrepreneurial educators throughout this self-directed course as you gain the skills you need to develop a loyal customer base for your business. Learn how to segment a market, estimate the size of a segment, target the most promising customers, and convince them to become reliable users or clients.

In this self-directed course, you will learn how to turn your big idea into a tangible solution with the power of rapid, effective prototyping. Gain the skills you need to test simple versions of ideas and solutions, reduce risk, use resources wisely, and increase your chances of success. Throughout, you will implement Entrepreneurial Thought & Action® (ET&A™), Babson’s proven methodology for developing the skills and mindset needed to not just launch a new business, but also make change in an established company, lead a team, and create real impact.

Channel your energy into planning your own business. This self-paced, low-cost toolkit from the #1 institution for entrepreneurship helps you keep your dream on track. Take single courses, earning a badge for each, or earn certificates by stacking all three courses within a topic area. Complete all four certificates to earn an Advanced Certificate.

Certificates span Thinking and Acting Like an Entrepreneur; Prototyping and Market Evaluation; Business Models, Finance, and Culture; and Financing and Pitching your Venture.