Babson Executive Education
AMBSEL
Babson Academy
Innovator's DNA and Creativity
Format: Babson On-Demand™
Self-Paced/Remote
Some of the most successful and well-known innovations got their start as a spin-off from an existing product or practice. Get to know the process of developing innovation up close and personal, from the initial ideation and experimentation to scaling a growing business.
In this self-directed course, you will explore each stage of innovation so you can understand the challenges, setbacks, failures, and successes involved in bringing a radical innovation from idea to market. By understanding this journey—and exploring the ways that many other famous innovators fostered their creativity—you will learn how you can use this process to improve your own creativity and innovation skills. Built with a foundation in Babson’s proven Entrepreneurial Thought & Action® (ET&A™) methodology, this course will help you learn to take action and iterate as you go, emphasizing the importance of asking questions and accepting feedback, so you can better create a lasting and positive impact.
- Become highly familiar with the different types of innovation, including product, process, customer experience, business model, and more
- Explain the terms "risk," "uncertainty," and "ambiguity" by outlining the key differences between them and potential ways to address their unique challenges
- Detail the links between innovation and problem solving, and how they can be applied to possible solutions
- Identify the key challenges faced by innovators on their innovation journey
- Explain how "copying" existing ideas can help improve creativity skills and its role in the innovation journey
- Aspiring entrepreneurs with a new venture entrepreneurship idea
- Entrepreneurs who want to take their business to the next level
- Executives looking to grow their entrepreneurial mindset to innovate in their current role
- Recognition and Credentialing: A digital badge that serves as verifiable proof of learning and achievement, which can be displayed on platforms such as LinkedIn and included on your resume and portfolio
- Course Content and Learning Outcomes: You gain industry-relevant knowledge, practical skills, and frameworks designed for professionals seeking career advancement or specialization
- Flexibility: Our self-paced digital courses allow flexibility for busy executives and professionals
- Expert Instruction: Experienced faculty, industry leaders, and professionals with real-world expertise teach our courses
- Networking Opportunities: You gain access to a network of peers, alumni, and industry professionals.
- Assessments and Engagement: To earn a credential for completing this course, you must complete assignments, quizzes, case studies, and/or interactive projects
Upon completion of this course you will earn a digital badge.
What you need to know
Course Structure
Costs & Program Discounts
Course Leaders
Jay Rao
Professor of Operations and Information Management
Professor Jay Rao teaches numerous Babson Executive Education programs. His executive teaching and consulting focus on the areas of innovation, implementation of innovation initiatives within firms, corporate entrepreneurship, and customer experience innovation. He has written several business cases on a range of topics: innovation strategy, innovation culture, leading innovation, customer service, and strategy execution. He also teaches in the Babson MBA program.
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