Babson Executive Education
AMBSEL
Babson Academy
Prototyping Basics
Format: Babson On-Demand™
Self-Paced/Remote
Learn about prototyping while adding a powerful toolkit for solving problems, addressing complex challenges, and creating new opportunities to your resume. In this self-directed course, you will discover how to bring great ideas to life through the power of rapid, effective prototyping, regardless of what ideas or solutions you might be working on and where you are in your innovation journey. You will gain the key skills and tools you need to test simple versions of ideas and solutions, reduce risk, use resources wisely, and increase your chances of success.
Prototyping is core to the design thinking process and Babson College’s methodology of Entrepreneurial Thought & Action® (ET&A™). In the ET&A model, entrepreneurial leaders take actions to achieve the impact they envision by using the resources available to them. They learn from these actions, and then iterate—asking questions, responding to feedback and analysis, and then recalibrating when they need it pivot.
- Master three primary types of prototyping
- Understand the role prototyping plays in innovation
- Implement effective prototyping techniques to increase idea generation and support experimentation
- Develop and refine your own prototyping strategy, including clear objectives, specific needs of your stakeholders, and challenges you may face
- Employ techniques to obtain actionable feedback from users and stakeholders to maximize the potential of your ideas
- Aspiring entrepreneurs with a new venture entrepreneurship idea
- Entrepreneurs who want to take their business to the next level
- Executives looking to grow their entrepreneurial mindset to innovate in their current role
- Professionals looking to expand their skill set across industries and functionalities
- Recognition and Credentialing: A digital badge that serves as verifiable proof of learning and achievement, which can be displayed on platforms such as LinkedIn and included on your resume and portfolio
- Course Content and Learning Outcomes: You gain industry-relevant knowledge, practical skills, and frameworks designed for professionals seeking career advancement or specialization
- Flexibility: Our self-paced digital courses allow flexibility for busy executives and professionals
- Expert Instruction: Experienced faculty, industry leaders, and professionals with real-world expertise teach our courses
- Networking Opportunities: You gain access to a network of peers, alumni, and industry professionals.
- Assessments and Engagement: To earn a credential for completing this course, you must complete assignments, quizzes, case studies, and/or interactive projects
Upon completion of this course you will earn a digital badge.
What you need to know
Course Structure
Costs & Program Discounts
Course Leaders
Craig Bida
Professor of Entrepreneurship
Professor Craig Bida’s work and teaching focuses on how people can turn ideas into real-world applications that create tangible impact. He is currently the Director of the FutureLab on Mobility, a collaboration between the Toyota Mobility Foundation and Babson College that seeks to create economic and social progress by collaborating across the sectors on cutting edge, community-centric mobility solutions. He is also the Founder and CEO of Think Design Disrupt, a purpose-driven brand-building consultancy that designs, reimagines, and activates brands to create world-changing social and environmental impact.
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