Babson Executive Education
AMBSEL
Babson Academy
Business Analytics for Managers: Leading with Data
Dates coming soon
Format: Blended
The ability to turn data into clear, actionable insights is a critical leadership skill in any role, at any level, in any organization. That data is meaningless without analytics. Learn to recognize, interpret, and summarize data to drive smarter decisions.
Using examples from your daily work, this data analytics for managers certificate program prepares you to analyze data, draw meaningful conclusions about the data, and clearly communicate those findings in a business setting. You will gain a data analytics skill set that you will use every day, whether that’s evaluating revenue-driving strategies, measuring marketing effectiveness, or boosting profitability with data-backed confidence.
Whether you’re refreshing existing skills or building new ones, you will be equipped to add strategic value to your business. This course is not sector specific; it is applicable to financial analysis, sales, marketing, operations, category management (including pricing optimization) and logistics functions across manufacturing, retail, transportation, health care, agriculture, and technology.
- Make smarter, data-backed decisions with an understanding of core business analytics concepts and techniques that help you confidently interpret data
- Validate ideas and strategies with hypothesis testing instead of guesswork
- Predict the impact of variables with more accuracy using linear equations
- Forecast and future plan with applied Excel modeling
- Create a personalized action plan to apply learnings to your current role and business
- Mid- to senior-level professionals, including new and experienced leaders, with strategic decision-making responsibilities
- Early career professionals in analytics roles looking to move into leadership positions
Tuition and all program materials, including a case study and action plan building session with the instructor, discussion boards to foster collaboration, extensive Excel modeling, weekly review videos, and assessments used as a knowledge check.
- Recognition and Credentialing: A certificate that serves as verifiable proof of learning and achievement, which can be displayed on platforms such as LinkedIn and included on your resume and portfolio
- Course Content and Learning Outcomes: You gain industry-relevant knowledge, practical skills, and frameworks designed for professionals seeking career advancement or specialization
- Expert Instruction: Experienced faculty, industry leaders, and professionals with real-world expertise teach our courses
- Networking Opportunities: You gain access to a network of peers, alumni, and industry professionals.
Upon completion of this course you will earn a digital certificate
What you need to know
Course Structure
Costs & Program Discounts
Course Leaders
George Recck ’82, MBA’84
Associate Teaching Professor and Faculty Director of the Math Resource Center
Teaching at Babson College since 1984, Associate Teaching Professor George Recck is currently the Faculty Director of the Math Resource Center. He has taught a variety of business analytics courses at all levels and has published in the areas of teaching statistics and using analytics in sports. He recently served as the Chair of the Business Analytics / Statistics Education special-interest group for the American Statistical Association.
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