A Methodological Approach of AI and Innovation
Artificial intelligence is a revolutionary technology—but it’s more than a tool for automation. In this self-paced course, you’ll learn how to collaborate with AI as a thought partner to enhance the way you think, create, and solve problems.
You will apply AI-THINK, Founderz’ five-stage innovation methodology inspired by design thinking and lean startup (Tune, Hypothesis, Implement, Network, Knowledge). Through a guided case study, you’ll use practical prompts to research real conversations online, build user personas, generate and validate solution ideas, create a simple MVP landing page with AI-assisted tools (no coding required), and design an outreach plan to gather feedback and decide whether to iterate, pivot, or move forward. The course is technology-agnostic: use ChatGPT, Copilot, or your preferred AI tool.
SUGGESTED PREPARATION: Prior to completing this course, we encourage you to take advantage of our no-cost starter badge course, Fundamentals of AI. Set the foundation for more advanced learning and deepening of your AI skills, all while earning a free digital badge. Register here.
This badge was developed in collaboration with Founderz, a global education company focused on applied, real-world AI and innovation training and a Microsoft Worldwide Training Partner.
- Understand AI-THINK and how to use AI as a creative and analytical partner across the innovation cycle.
- Tune: identify audiences and pain points by finding and analyzing real online conversations at scale.
- Hypothesis: create actionable user personas, brainstorm solution concepts, and shortlist ideas using impact, innovation, and feasibility.
- Implement: turn an idea into a Minimum Viable Product (MVP) using AI to generate assets and a landing page (no-code / low-code).
- Network & Knowledge: test your MVP, collect and interpret feedback, and decide whether to iterate, pivot, or stop.
- Entrepreneurs and aspiring founders who want to validate ideas faster and cheaper.
- Product managers, innovators, and intrapreneurs building new initiatives inside organizations.
- Consultants and analysts who need a repeatable framework to research users, synthesize insights, and prototype solutions.
- Professionals and students who want to develop a structured, AI-enabled innovation mindset.
- Recognition and Credentialing: Earn a digital badge upon successful completion that can be shared on platforms such as LinkedIn and added to your resume or portfolio.
- Course Content and Resources: Bite-sized videos plus downloadable resources, including the AI-THINK framework, a prompt library for each phase (Tune → Knowledge), and a step-by-step case study you can reuse for your own project.
- Flexibility: Fully self-paced learning designed for busy professionals—progress when it fits your schedule.
- AI tutor–supported learning: You’ll be supported by AI agents called AI Fellows, who will act as your tutors for any questions or doubts you have throughout the course—an innovative learning technology that’s unlike anything most learners have experienced in edtech to date.
- Assessments and Engagement: To earn a badge for this course, you must complete a hands-on assignment and quizzes to help you apply the methodology and demonstrate mastery.
What you need to know
Digital Course Structure
Costs and Program Discounts
Course Leaders
This course is delivered by the Founderz instructional team, alongside with industry leaders and Microsoft senior professionals. For this Badge, students will learn from Anna Cejudo, Co-Founder and Co-CEO of Founderz.

